How to write website copy that sells? - UX Planet.
Set Up Your Website Copy Template. Now that’s cleared up, let’s move you over to a Google Doc. I tell my Copywriting for Creatives students to step away from the Showit, Squarespace, or WordPress text boxes, and draft copy for your website in a separate document. This does 3 things: First, it lets copy dictate design, not the other way around.
In this style of copy, you write as if there is a conversation between two people: the copywriter and the prospect. The language here would be no different than a salesman sitting down for lunch with a customer and talking through a sales presentation. It’s a straightforward approach that tries to identify with the reader: I know how you feel.
Greater news: You’re going to learn HOW to write good copy. Greatest news: You’re going to make a lot of money from your good copy — if you do it right that is. As a member of IWT and GrowthLab, I’m a part of a team of world-class copywriters responsible for creating top-performing copy.
When you are writing engaging web copy, you need to keep it simple. If you write overly complex product descriptions or other copy, you will find that you don’t keep readers around for very long. Many people seem to think that if you write high quality, it has to be filled with long words and industry jargon.
A secret to writing great copy for your website is that you don't write it. You assemble it. Use this 3-step process to create compelling copy for your website faster and easier.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements.
Writing website copy that converts: Step five. Many pages begin with Step Five. That’s a mistake. Without the insight gained from the first four steps, even the best writer would be shooting in the dark. Step Five is to write the website copy, based on the information gleaned in the preceding steps.